Turn Social Responsibility into Social Premium
Prosperity is the new Profit.
Expectations for enterprises haven’t just risen, they come in unpredictable waves of volatility, polarity and impact. Complying to the needs of multiple stakeholders has grown more complex.
The tools of public policy and social responsibility are an incomplete way of addressing a marketplace thirsting for effective leadership grounded in authentic values.
This isn't just an opinion
Pew Research Center: Only 14% trust the govt in Washington to do right “most of the time”.
Edelman Trust Barometer: 56% say that capitalism as it exists today does more harm than good
Edelman Trust Barometer: 76% say that CEOs should take the lead on change rather than waiting for government to impose it 76
There is deeper brand love out there for brands that love leading.
This isn't just wishful thinking
Nielsen Companies Survey: 66% say that that they would pay more for goods and services from socially responsible companies.
Cone Communications Survey: 64% of Millennials won’t take a job if their employee doesn’t have a strong CSR policy
Cone Communications Survey: 76% will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs
Naked Civics, LLC