Image by Ben Blennerhassett

Turn Social Responsibility into Social Premium

Prosperity is the new Profit.

Expectations for enterprises haven’t just risen, they come in unpredictable waves of volatility, polarity and impact. Complying to the needs of multiple stakeholders has grown more complex.

 

The tools of public policy and  social responsibility are an incomplete way of addressing a marketplace thirsting for effective leadership grounded in authentic values.

This isn't just an opinion

Image by Louis Velazquez

Pew Research Center: Only 14%  trust the govt in Washington to do right “most of the time”.

Image by Patrick Hendry

Edelman Trust Barometer: 56% say that capitalism as it exists today does more harm than good

Image by Benjamin Rascoe

Edelman Trust Barometer: 76% say that CEOs should take the lead on change rather than waiting for government to impose it 76

There is deeper brand love out there for brands that love leading. 

This isn't just wishful thinking

Coins

Consumer Value

Nielsen Companies Survey: 66% say that that they would pay more for goods and services from socially responsible companies.

Business Team

Employment Brand

Cone Communications Survey: 64% of Millennials won’t take a job if their employee doesn’t have a strong CSR policy

Newspapers

Reputation

Cone Communications Survey: 76% will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs

Naked Civics, LLC 

Nate@nakedcivics.com

612-237-8996